Their story
Founded in 1976, Casa Tarradellas is a family business with a rich history of producing and bringing meat products to the market.
In 1996, they disrupted the Spanish market with the launch of their fresh pizzas.
Casa Tarradellas has bet on its vertical integration, which means that it produces its own raw materials in order to get the perfect final products.
With over one billion euros in revenue in 2020, Casa Tarradellas is one of the leading consumer goods companies in Spain and has expanded their reach to several European markets.
Results
obtained
With Nuvolar’s re-engineering and re-implementation of Salesforce, Casa Tarradellas has increased the amount of reports their sales representatives can do in a day, making their sales team not only more efficient but also providing them with the ability to capture better quality data.
increase in number of reports by individual sales representatives each month
reduction in report loading time
The challenge
After more than two years of trying to implement Salesforce in the sales team, Casa Tarradellas management team was not achieving expected results.
Although Salesforce had great reviews everywhere, their experience with the software was very poor: it was slow and failed constantly.
In 1996, they disrupted the Spanish market with the launch of their fresh pizzas.
Their main objective of using Salesforce was to help their sales representatives capture information during their in-store visits. However, the digital form that had been built within the Salesforce mobile app was slow to load (close to 30 seconds) and it failed constantly when saving, resulting in a loss of all the information that had been added up to that point.
The sales team was frustrated and did not trust the platform, and Casa Tarradellas management team needed to solve the problem because it was a crucial step in the sales process.
We reached out to Nuvolar after an unpleasant experience with another SalesForce partner. We were not taking advantage of the app and our user experience was not as good as we expected. We needed someone to reformulate the app for us and to offer us a solution.
Anna Terradellas, Executive Director
First actions
With this information in mind, Nuvolar’s team decided to first analyze the source of the problem:
We discovered many implementation strategies that were poorly executed, affecting the overall performance not only of the digital form but also within the company’s entire Salesforce environment.
In order to provide an immediate solution that would alleviate the main issues while a more thorough re-architecture was underway;
Nuvolar’s team introduced several improvements to the source code that reduced the load time by 50% instantly, and fixed one of the most recurring issues of data loss within the first few weeks.
These actions helped to alleviate the frustration of the sales representatives while the team worked alongside with them to re-define the new digital form and features that would meet their expectations.
Our solution
Nuvolar re-architected core areas of the original Salesforce implementation that Casa Tarradellas had in place to take advantage of the out-of-the-box features that the platform provided and that the previous implementation did not make use of, which was one of the root causes for poor performance.
Nuvolar also completely re-designed the digital form that was used by the sales representatives to capture in-store information. To do this, Nuvolar’s team met with the actual sales representatives to understand their needs and concerns.
Nuvolar’s product team then worked alongside Nuvolar’s user experience (UX) designers to fully re-design the digital form experience.
For Casa Tarradellas, having their sales representatives complete the digital form is critical because it is the primary way for them to understand how their products are being presented in the different shops and to react, if necessary, to any issues.
With the re-design and the new Salesforce implementation that Nuvolar performed, Casa Tarradellas’ sales representatives can now visit 25% more stores and capture all of the necessary information plus additional quality-related information, helping them respond to any shortages, and ensure the presence of their products at the store, and avoid any lost opportunities to sell when customers go to make a purchase.
We finally achieved a more satisfying and complete experience with Salesforce after all of the re-design work by the Nuvolar team. Our people can now work easily with the app and we are really taking advantage of Salesforce in our company.
After all the issues we have been through, I can only recommend Nuvolar as one of the best partners to work with.
Anna Terradellas, Executive Director
Technology used
Allows users to follow up during the sales process and with customer needs.
Allows users to create custom logic to adapt to customer needs within the Salesforce platform.
