Their story
Karo Healthcare develops and markets products for Pharmacies and directly to the Healthcare sector.
Their product portfolio includes over-the-counter and prescription pharmaceuticals that help prevent illnesses and treat health problems.
Karo Healthcare products are available in 90+ countries, with Europe and the Nordic region as their core markets.
The company was founded in 1987 and is headquartered in Stockholm, Sweden.
Results
obtained
In just one month, Karo Healthcare was able to increase their sales representatives’ visits by +93%, achieving an impressive +600% boost in their direct sales to Pharmacies, and +300% increase in their overall orders thanks to the implementation of Salesforce Consumer Goods Cloud.
increase in Commercial Visits
increase in Orders
increase in Direct Orders
from concept to 1st Version delivered
The challenge
Karo Healthcare entered the Spanish market in 2022 with a great Marketing strategy.
The company created a successful campaign with various discounts and product offers, and the brand ‘Remescar’ aired some of their advertisements on TV with great success.
The next goal for the brand was to make this material available to the Pharmacies and their end-customers. With the product presentations, the Sales team was able to present this content to the client with all the offers and close the deal.
The brand decided to make all these steps digital.
Through the integration of Salesforce with the help of Nuvolar, we have been able to improve and increase our Sales by giving our Sales people the tools they need to present our products and offers.
Manel Romero, Sales Manager @ Karo Healthcare
First actions
With this objective, the Karo Healthcare team proceeded to carry out the following tasks with the help of Nuvolar:
On the one hand, they proceed to align and update their internal process for the discounts and offers.
The second step was to digitalise their product presentations, their orders and discount calculation, as well as implementing the automatic calculation of incentives for each commercial and Sales representative.
The final step was to organize the day-to-day life of their Sales teams with Salesforce Maps.
Our solution
In mid-March, the Nuvolar team began the first discovery session. Understanding Karo Healthcare’s processes, struggles and ideas was very important in creating the solution.
After weeks of brainstorming, meetings, development and testing, the Nuvolar team created the first version of the solution for the client using Salesforce Consumer Goods Cloud.
The team created databases for various account types, adding visits and creating orders.
The most interesting part of the solution is a customized application that allows Karo Healthcare Sales reps to show their product presentations to Pharmacies, using a carousel, playing videos and explaining the existing offers and discounts, while also being able to create an order.
With this solution, Karo Healthcare is giving maximum value to its Marketing strategy every day.
I can only recommend Nuvolar’s Salesforce consulting and development services to other companies.
Javier Palacios, Customer Service España @ Karo Healthcare
Technology used
CRM platform designed specifically to meet the unique needs of consumer goods companies. At Nuvolar, we have extensive experience helping these companies streamline and optimize their operations.
A location intelligence solution that allows you to understand how your Salesforce data is mapped geographically. Salesforce Maps offers impressive location data visualization, live location tracking, and route optimization.
Customized app specially developed for the client that allows the Salesperson to present the product in a more attractive and effective way.
