Brands books are often considered to contain the visual identity of the brand: logo, colors… But in reality, they are much more. Here, we’ll explain the real purpose of having a brand book, what concrete elements and sections it should include and who should use it and how.

• UX/UI DESIGN
• 5MIN

How to create great digital experiences for users? Creating remarkable digital experiences that engage and build customer loyalty should be one of the main concerns of companies. Beyond creating attractive marketing strategies -which are necessary- we must think hard about the customer. Today’s digital and demanding consumer seeks to establish a relationship with brands goes beyond […]

• PRODUCTIVITY & GROWTH
• 8MIN

What are UX and UI designs and why are they so necessary? Countless organizations necessarily apply UX and UI designs in their digital interaction channels with the public. Why? Actually, because they don’t want to take risks. Have you ever stopped browsing websites because you didn’t get the product you were expecting or the page […]

• UX/UI DESIGN
• 8MIN

Benefits of outsourcing new applications development Outsourcing the development of applications is an increasingly common practice to meet the needs of companies that require technological solutions adapted to their activity and needs. For a long time, it has been common for companies to develop in-house solutions with their own personnel and resources. However, this raises […]

• EMPOWERING BUSINESSES
• 6MIN