How to create great digital experiences for users?
How to create great digital experiences for users? Creating remarkable digital experiences that engage and build customer loyalty should be one of the main concerns of companies. Beyond creating attractive marketing strategies -which are necessary- we must think hard about the customer. Today’s digital and demanding consumer seeks to establish a relationship with brands goes beyond […]
How can technology help us get to know our customers better?
How can technology help us get to know our customers better? Knowing customers in order to meet their needs and anticipate their expectations is one of the main concerns of the most competitive brands in the current market. In recent decades, the development of the Internet and ICTs has facilitated the achievement of this goal. […]
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How can a cloud solution improve business workflow?
How can a cloud solution improve business workflow? As an executive or manager, you probably have a constant concern about how to improve workflow to streamline and make your company’s processes more efficient. Perhaps you already have an established workflow that works, but you want or need it to be faster to take advantage of […]
How can technology boost productivity?
How can technology boost productivity? It is clear that boosting the productivity of companies today depends increasingly on the incorporation of digital tools to streamline their processes. Therefore, if you need your company to be competitive in a market so influenced by the development of IT and the Internet, you must act accordingly. Also, the […]
The Brand Book: Everything you need to kick off your brand identity
Brands books are often considered to contain the visual identity of the brand: logo, colors… But in reality, they are much more. Here, we’ll explain the real purpose of having a brand book, what concrete elements and sections it should include and who should use it and how.
- UX/UI DESIGN
WhatsApp & Salesforce: Types of Integration and best Apps out there
What are the best ways to integrate WhatsApp and Salesforce? What great Apps are out there to successfully make this connection? In this article, you will get to know more about this powerful Marketing & Customer Service tool for businesses.
Improving your Customer Experience: Best B2B Marketing tools to build engagement!
In this article, we will explain why the “Customer Journey” is such an important concept and which are the best B2B Marketing tools out there to help you improve your post-sale experience.
5 Simple ways to boost your business growth with Salesforce!
Generating growth is today a key objective for any company. Implementing Salesforce CRM across Sales, Marketing, and Customer Service can for sure provide a big boost. Find here 5 simple examples of how Salesforce can easily help you on this goal.
Salesforce Pardot: the B2B Marketing Automation Solution
Salesforce Pardot: the B2B Marketing Automation Solution Pardot is the B2B marketing automation solution for Salesforce CRM. Although it is one of the leading applications in this field, it is also a fundamental tool for lead management. Today, Pardot is part of the Salesforce suite of options. However, this was not always the case. The […]
Social Studio, social media management, and Salesforce
Social Studio, social media management, and Salesforce Social media management is one of the most important jobs for brands today. In order to connect with potential customers, companies must stay active on their various online profiles. To facilitate the management of social networks, Salesforce Marketing Cloud launched its new Social Studio solution. Some of the […]